The history of Medisol

Our mission is clear: Saving Lives.

Since 2004, we have been selling AEDs, resuscitation products, and other life-saving products. Our wide range of products, webshops in over 20 countries, and our personal, expert advice make Medisol unique.

We won’t stop until everyone, everywhere in the world, has access to an AED within six minutes. We are doing everything we can to achieve this goal by 2030. Since our founding, much has changed within our organization. Over the years, we have grown into an international company, enabling us to realize our mission in other countries as well. Not only has our market grown, but so has our team and the knowledge we possess. This allows us to continue guaranteeing expert advice in the native language of our customers both inside and outside Europe.

Since our founding, we have undergone a journey of relentless growth and innovation. From our modest beginnings to our current state, we have reached a series of milestones that reflect our commitment to progress. Through continuous dedication to quality, customer satisfaction, and innovation, we have secured a strong position in the market. Our journey has been marked by highlights such as groundbreaking innovations, strategic collaborations, and international expansions. Each of these milestones represents a step forward in our mission to set the standard for innovation and service in our industry.

2001

  • On May 11, Medisol VOF was founded as an internet company for healthcare and emergency services. Medisol is an abbreviation for MEDical Internet SOLutions.
  • All activities started from an attic room and during quiet shifts at the ambulance service.

2004

  • Started selling AEDs in the Netherlands.

2005

  • Launched the first multibrand webshop for AEDs: AEDwinkel.nl

2006

  • Medisol VOF was converted to Medisol BV.

2008

  • First year with over €1 million in revenue.

2009

  • Launched the first international webshops in France and Belgium
  • “Moved” to Medisol’s first company building on Klarinetweg in Middelburg.

2010

  • Pieter Joziasse (founder of Medisol) stops working on the ambulance and starts working full-time for Medisol.
  • Medisol wins its first FD Gazelle award as one of the fastest-growing companies in the Netherlands.
  • Launch of the website www.gestolenaed.nl in collaboration with several manufacturers to demonstrate that AED theft is very rare.

2011

  • The first employee is employed by Medisol
  • Relocation to a much larger office on the Arnesteinweg in Middelburg
  • Online store software ShopCtrl is being used to enable further growth

2012

2013

  • Acquisition of competitor AEDshop.nl BV
  • Expansion to Switzerland and Norway
  • Medisol has been nominated for the High Growth Awards

2014

2015

  • Expansion to Denmark
  • Medisol only recommends wall cabinets without a PIN code or lock
  • Nominated for the High Growth Awards for the third consecutive year

2016

  • Expansion to Finland
  • Medisol decides to reimburse all costs after an AED use, with the reason that these costs should never prevent the use of an AED

2017

  • Relocation to a business office 4 times as large on the Mercuriusweg in Vlissingen
  • Expansion to Ireland, Spain & Portugal
  • First year with more than € 10 million turnover
  • Launch of its own product line from the DefiSign brand, including respiratory masks, wall cabinets and a new AED

2018

  • Establishment of the Saving Lives Foundation by Medisol
  • The Dutch government will take over Medisol’s initiative and will from now on reimburse the consumption costs of an AED
  • Medisol is one of the Top 250 growth companies in the Netherlands
  • More than 30 employees

2019

  • First year with more than € 15 million turnover
  • Since 2019, Medisol has offered free theft insurance for AEDs with the aim of convincing people that the chance of theft is very small. In this way we remove the fear of theft and promote the sale of wall cabinets without a lock or PIN code. Because every second counts.

2020

  • Medisol is FD gazelle for the 11th consecutive year
  • Introduction of new brand promise: 10-year warranty on all AEDs
  • Nomination for the Zeeland Pioneer Prize
  • More than 50 employees now work at Medisol
  • We are already outgrowing our business premises, which is why the first floor is being renovated and put into use

2021

  • Medisol is the first AED distributor in Europe to obtain the ISO 13485 certificate
  • Launch of DefiSign Online, an AED that can be read remotely and where the software can be updated via the cloud

2022

  • Sale of the 50,000th AED
  • The first employees celebrate their 10-year anniversary
  • Start of a new service model, where the AED is collected from the customer and checked under controlled conditions at the Medisol Service Center
  • Publication of Medisol’s ESG statement describing attention and policy with regard to Environment, Social & Governance
  • After years of renovations, improved insulation and installation of solar panels, Medisol receives energy label A+ for the business premises

2023

2024

  • Acquisition of competitor AEDvoordelig.nl and AEDvoordelig.be (Complus BV)